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Privacy Policy & Terms of Use

Case (“we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information you share with us. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the rights available to you under applicable privacy laws, including those applicable to residents of California and Canada.

By visiting our website at casefms.com, submitting a contact form, applying for employment, applying to become a service partner, or subscribing to our communications, you acknowledge that you have read and understand this Privacy Policy.

This site is not affiliated with, endorsed by, or operated by Meta Platforms, Inc. (Facebook/Instagram) or LinkedIn Corporation. Any references to those platforms relate solely to advertising tools we use to reach prospective commercial clients.

Information We Collect

We collect personal information through several channels on our website and connected platforms. The categories of information we may collect include:

Contact Form Submissions

When you submit a contact or inquiry form on our website, we collect:

  • Your name
  • Your company or organization name
  • Your email address
  • Your phone number
  • The nature of your enquiry or service interest

Service Partner Applications

When you apply to join the Case service partner network, we collect information relevant to evaluating your application, including:

  • Business name and contact details
  • Service capabilities and trade specializations
  • Geographic coverage area
  • Insurance and licensing documentation (where requested)
  • Equipment inventory and crew capacity information

Employment Applications

When you submit an employment application through our website or applicant-tracking system, we collect:

  • Your name, address, and contact details
  • Employment history and professional background
  • References
  • Any additional information included in your application or résumé

Employment Applications

When you submit an employment application through our website or applicant-tracking system, we collect:

  • Your name, address, and contact details
  • Employment history and professional background
  • References
  • Any additional information included in your application or résumé

Newsletter and Email Subscriptions

When you subscribe to Case communications, we collect your name and email address to add you to our mailing list. You may unsubscribe at any time using the link provided in every email.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to operate essential site functions and understand how visitors interact with our pages and content. This includes:

  • Session cookies required for core website functionality
  • Analytics cookies that record page visits, time on site, traffic sources, and navigation paths
  • Advertising pixels that track engagement with our paid campaigns across Google and LinkedIn
  • Remarketing tags that allow us to show relevant advertising to previous website visitors

By continuing to use this website, you consent to our use of these technologies for analytical and advertising purposes. You may manage cookie preferences through your browser settings or opt out of interest-based advertising via the platforms listed in Section 4.

Automatically Collected Technical Data

When you visit our website, our hosting and analytics systems automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring URL (the page or link that brought you to our site)
  • Pages visited and time spent on each page

Social Media Lead Forms

If you submit a lead form through our LinkedIn or Meta advertising campaigns, we receive the information you provide through those forms, including your name, company, email address, and phone number. That information is subject to both this Privacy Policy and the respective platform’s privacy policy.

How We Use Your Information

Case uses the personal information we collect for the following purposes:

  • Responding to inquiries and providing information about our commercial facility maintenance services
  • Processing and evaluating service partner applications and employment applications
  • Sending you service updates, seasonal maintenance reminders, industry insights, and marketing communications you have opted into
  • Analyzing website traffic and user behavior to improve our content, site structure, and user experience
  • Delivering and optimizing paid advertising campaigns through Google Ads and LinkedIn
  • Managing our CRM and customer communication workflows through HubSpot
  • Complying with applicable legal obligations and responding to lawful requests from regulatory authorities


We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Third-Party Tools and Service Providers

To operate our website and deliver our services effectively, Case uses the following third-party platforms and service providers, each of which may process personal information on our behalf:

Platform / Tool

Category

Purpose

Google Analytics

Web Analytics

Tracks website traffic, user behaviour, and content performance

Google Ads

Paid Advertising

Delivers and measures search and display advertising campaigns

LinkedIn Insight Tag

B2B Advertising

Tracks LinkedIn ad performance and enables audience retargeting

HubSpot

CRM & Marketing Automation

Manages contact records, email communications, and lead workflows

Website Hosting & Form Providers

Infrastructure

Hosts the website and processes form submissions securely

AppOne / Applicant Tracking System

Recruitment

Collects and manages employment applications

Social Media Advertising Platforms

Advertising

Collects lead-form submissions through LinkedIn and Meta campaigns

Each of these providers operates under their own privacy policies and data-processing agreements. We encourage you to review their policies where relevant to your use of our services.

Marketing Communications

By submitting your personal information through a contact form, lead form, or subscription page on our website or through a social media advertising form, you consent to receiving future marketing communications from Case, including:

 

  • Service announcements and seasonal maintenance reminders
  • Company news and industry updates
  • Educational content relevant to commercial facility management
  • Invitations to contact our team for a consultation or quote


You may opt out of marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at the details provided in Section 9 of this Policy. Opting out of marketing communications does not affect our ability to contact you about active service matters or contractual obligations.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. Specifically:

 

  • Contact and enquiry data is retained for a period consistent with our sales and business development activities
  • Employment application data is retained in accordance with applicable employment law requirements
  • Newsletter subscriber data is retained for as long as you remain subscribed
  • Website analytics data is subject to the retention periods set by the respective analytics platforms


When personal information is no longer required, we delete or anonymise it in accordance with our internal data management procedures.

Your Privacy Rights

Depending on your location, you may have specific rights regarding the personal information we hold about you. Case recognizes and respects these rights.

California Residents | CCPA Rights

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you
  • Right to Opt Out of Sale: We do not sell personal information. However, you have the right to confirm this
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights

To exercise your California privacy rights, please submit your request through our HubSpot data-request tool or contact us at the details provided in Section 9.

Canadian Residents | PIPEDA and Provincial Privacy Laws

If you are a resident of Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, including:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate or incomplete information
  • The right to withdraw consent to the collection or use of your personal information (subject to legal and contractual limitations)
  • The right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated

To exercise your rights under Canadian privacy law, please contact us at the details provided in Section 9.

Data Removal Requests

Regardless of your location, you may request the removal of your personal information from our systems at any time. Case processes data removal requests through our HubSpot data-management tool. To submit a removal request, contact us at the details in Section 9, and we will process your request promptly in accordance with applicable law.

Data Security

Case implements appropriate technical and organizational measures to protect the personal information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include secure data transmission (HTTPS), access controls, and data-handling procedures aligned with industry-standard practices.

While we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet is entirely secure. We cannot guarantee absolute security, but we are committed to maintaining and improving our data protection practices.

Contact Us | Privacy Enquiries

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to submit a data removal request, please contact us:

 

For privacy inquiries and data removal requests:

Please use the data request tool available through our HubSpot-powered contact form at casefms.com/contact/.

We aim to respond to all privacy-related inquiries within 10 business days.

Changes to This Privacy Policy

Case may update this Privacy Policy from time to time to reflect changes in our data practices, business operations, or applicable law. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this Policy periodically.

 

Your continued use of casefms.com following any update to this Policy constitutes your acceptance of the revised terms.

Platform Disclaimer

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to submit a data removal request, please contact us:

 

For privacy inquiries and data removal requests:

Please use the data request tool available through our HubSpot-powered contact form at casefms.com/contact/.

We aim to respond to all privacy-related inquiries within 10 business days.